Absolute Live Productions, a prolific live streaming production house in Burbank, live streamed Barco and Dreamworks Animation’s November 1 press announcement unveiling Barco’s Auro 11.1, 3D audio technology at The Grove Pacific Theaters in Los Angeles. Live streaming has quickly become the new paradigm in press announcements, transforming the traditionally intimate media gatherings where strategic news is bestowed upon a capable few for widespread release into instantaneous global broadcasts.
During the live streamed announcement, Dreamworks Animation CEO, Jeffrey Katzenberg, lauded Barco’s 3D natural sound technology as a significant enhancement to the “immersion” experience for film audiences. Barco CEO Wim Buyen added, “We couldn’t be more honored that we share this solution with as important cinema pioneer as DreamWorks Animation.” The Barco Auro 11.1 media event was broadcast worldwide by Absolute Live Productions via the Ustream streaming platform.
Absolute Live Productions was able to live stream the press event using their own high tech magic, a Teradek Bond unit. The Bond connects to the internet wirelessly, a necessary solution for streaming the Barco/Dreamworks press event from theater because no hard wired internet connection was present. Dave Rosen, founder of Absolute Live Productions, has used the Teradek Bond for many events including red carpet streaming at the Emmy Awards and Academy Awards. Absolute Live will also use the Bond for their upcoming live stream event November 8-12 with Croatian healer Braco which can be viewed on Braco-tv.com. People around the globe assigned to monitor the Barco/Dreamworks live stream reported the wireless system broadcast the Barco demo and the clip from “Rise of the Guardians” with excellent image and sound quality.
“I have been working on Re-recoding mix stages for the last 20 years, I have never heard anything that sounds this good.” says Dave Rosen, CEO of Absolute Live Productions. Rosen continues, “When I sit in my seat and listen to the sound of a plane flying over head, If I shut my eyes, it is actually there. I am no longer sitting in the audience watching and hearing things from a distance, I am now in the movie.”
Absolute Live Productions is a full service live streaming company located in Burbank, California. More information about Barco and the Auro 11.1 audio technology can be found at Barco.com or Dreamworks.com. For more information about live streaming and Absolute Live Productions go to www.AbsoluteLiveProductions.com.